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Branding, 2022
OPPO VI Guidelines
Project Details
OPPO's design language is rooted in the brand's mission and strategic positioning. The design language revolves around the idea that "technology is the interactive interface of people's lives", conveying a strong sense of technology and a user-centric mindset. Customized typeface, color system, layout system, image language, and product line differentiation are included in the guideline.
Book Design, 2020
(A) Heat Wave
Project Details
Web2.0 has changed streetwear in many ways and opened up a whole new communication between brands and consumers, which has a huge impact on how streetwear is nurtured, promoted, and consumed. By highlighting in-depth research about streetwear in the internet-era and featuring industry front-runners, (A) Heat Wave is dedicated to revealing streetwear’s evolution under this digital landscape.
3D & Photography, 2022
Cruising
Project Details
By observing the relationship between human beings and architectural spaces through the way of rendering and photography, the minimal structures of modern architecture have once become my primary sources for design inspiration.
